Demographic studies of visitors to botanical gardens have shown that they tend to be better educated, wealthier and middle aged (40-49 years of age) or younger. Approximately 70% visit on weekends versus during week days.
According to the studies, recent trends driving an increase in garden attendance include concern for the environment, interest in locally grown food, efforts to reduce childhood obesity, demand for family activities and mania for interactive entertainment - all great reasons to have such a public amenity.
What the studies have summarized regarding the value associated with of these types of public gardens are:
- Natural Value - These parks encompass some of the most scenic and biologically diverse land in their local region.
- Cultural Value - Parks conserve and provide public access to a wide diversity of experiences. Parks also protect landscapes and places of great importance to local communities.
- Economic Value - Parks are being increasingly recognized for their potential to encourage economic activity in rural and regional areas. Expenditures by people visiting parks encourages economic activity and generates employment.
- Social Value - Parks provide a range of social benefits including recreation, tourism, education and social interaction between groups, families and others.They also support community well-being and provide opportunities for improving general community health through outdoor recreation. Parks also provide examples to the community of natural landscapes and ecological systems.
Here were the top 7 reasons people gave for visiting botanical gardens:
- To have an enjoyable time with family.
- To appreciate cultural resources.
- To enjoy natural resources.
- To enhance health.
- To take a rest.
- To get away from everyday life.
- To avoid hot weather.
More and more over the past several years, botanical gardens have gotten away from the "flower show" mentality to activities that are family-oriented and highly interactive. People have shown that they want restaurants, convenient parking, safe play areas for children, convenient restroom facilities and human activities in the parks. Most parks have responded with food festivals, edible plants cooking expositions, various shows and music and other cultural events.
Wellington Gardens is specifically designed to deliver as this rare and special place that provides the community with a range of benefits and activities that most communities could only wish they had.